How to write contents for my website

The normal question asked by most of the Small and Medium Enterprises (SMEs) is, that we are good in our job, but the problem arrises when somebody asks them something which they never did before, like, writing contents for there own website. They can explain you easily what to do and how to do, but not when it comes for words it become a crucial task for them.So I thought to provide some tips on what and how to write contents for your website, which can be easy to write and also having Search Engine Optimization techniques involved in it.

Website Content writing tips:
When writing for the web, use:

• shorter sentences, word and paragraphs
• one idea per paragraph
• concise text - half the word count (or less) than writing for print
• the inverted payramid style, putting the most important point or the conclusions first.
• simple words
• objective language to build credibility, rather than exaggregate claims or overly promotional words like "great", "tremandous" etc.
• bulleted lists
• highlighted text (bold or color, also hyperlinked text) for scannability
• meaningful headlines and subheads, avoiding cute or clever lines.

Write better web content.
Understand how people (don't) read on the web

• Reading on the web is too much work!

Reading from a computer screen tires the eyes. People read 25% more slowly on the web then they read print material.

That's why web content has to be 50% shorter than print.

• Readers on the web scan text

According to a study by a usability expert Jacob Neilson, 79% of the readers on the web tend to scan or skim text rather than read word to word.

Highlighted text (bold or color, also hyperlinked text) and bulleted lists aid scannability.

• Readers on the web are impatient

Readers on the web are in hurry to get the information they want and move on.
They don't have the patience for obscure and complex text. They don't enjoy scrolling through masses of text either.

Since there are milliions of alternative websites in cyberspace, they will quickly move to another site if they don't enjoy the information gathering experience on your site.

Attracting attention and retaining readers interest is achallenge in itself, specially as you have just

• 10 seconds to grab attention with your website content
• 55 seconds to develop an understanding of your company or product

To combat reader fatigue, make it easy for your web users to get relevant information. Put the most important information at the top. Use clear and concise text.

• Readers on the web are skeptical

Credibility is a major factor in retaining reader interest on the web.

Use objective language, write meaningful headlines and subheads and avoid marketing jargon or exaggregated claims to build credibility. Cute or clever lines could mean that the reader takes longer to get to the point.

Hyperlinks to the sources of your information or to related infromation also add to credibility.

• Readers avoid information overload

In an average workday, peopel suffer from information overload. They already have a large number of emails in their inbox to contend with, and several documents to read.
They don't want to spend time and effort reading content that they may not find useful.

Offer your readers information in bite-size chunks which are easily digestible.Use short sentences, short paragraphs, one idea per paragraph.

Use meaningful headlines and sub-headlines which help them nail the information they want, quickly and easily.

If you  have any other queries which you think can't be resolved easily then please leave your comment below with the Question you would like to be answered here, lets help one and all.