How to write contents for my website

The normal question asked by most of the Small and Medium Enterprises (SMEs) is, that we are good in our job, but the problem arrises when somebody asks them something which they never did before, like, writing contents for there own website. They can explain you easily what to do and how to do, but not when it comes for words it become a crucial task for them.So I thought to provide some tips on what and how to write contents for your website, which can be easy to write and also having Search Engine Optimization techniques involved in it.

Website Content writing tips:
When writing for the web, use:

• shorter sentences, word and paragraphs
• one idea per paragraph
• concise text - half the word count (or less) than writing for print
• the inverted payramid style, putting the most important point or the conclusions first.
• simple words
• objective language to build credibility, rather than exaggregate claims or overly promotional words like "great", "tremandous" etc.
• bulleted lists
• highlighted text (bold or color, also hyperlinked text) for scannability
• meaningful headlines and subheads, avoiding cute or clever lines.

Write better web content.
Understand how people (don't) read on the web

• Reading on the web is too much work!

Reading from a computer screen tires the eyes. People read 25% more slowly on the web then they read print material.

That's why web content has to be 50% shorter than print.

• Readers on the web scan text

According to a study by a usability expert Jacob Neilson, 79% of the readers on the web tend to scan or skim text rather than read word to word.

Highlighted text (bold or color, also hyperlinked text) and bulleted lists aid scannability.

• Readers on the web are impatient

Readers on the web are in hurry to get the information they want and move on.
They don't have the patience for obscure and complex text. They don't enjoy scrolling through masses of text either.

Since there are milliions of alternative websites in cyberspace, they will quickly move to another site if they don't enjoy the information gathering experience on your site.

Attracting attention and retaining readers interest is achallenge in itself, specially as you have just

• 10 seconds to grab attention with your website content
• 55 seconds to develop an understanding of your company or product

To combat reader fatigue, make it easy for your web users to get relevant information. Put the most important information at the top. Use clear and concise text.

• Readers on the web are skeptical

Credibility is a major factor in retaining reader interest on the web.

Use objective language, write meaningful headlines and subheads and avoid marketing jargon or exaggregated claims to build credibility. Cute or clever lines could mean that the reader takes longer to get to the point.

Hyperlinks to the sources of your information or to related infromation also add to credibility.

• Readers avoid information overload

In an average workday, peopel suffer from information overload. They already have a large number of emails in their inbox to contend with, and several documents to read.
They don't want to spend time and effort reading content that they may not find useful.

Offer your readers information in bite-size chunks which are easily digestible.Use short sentences, short paragraphs, one idea per paragraph.

Use meaningful headlines and sub-headlines which help them nail the information they want, quickly and easily.

If you  have any other queries which you think can't be resolved easily then please leave your comment below with the Question you would like to be answered here, lets help one and all.

Wants to be a SEO Consultant

There are 5 major requirements if you are looking forward to be a Search Engine Optimisation (SEO) consultant:

1. Strong copy writting skills: If you think you have strong copy writting skills then try doing the one listed below,though they are time consuming but they definately give you a long term result, which is helps you in making your market and helps in achieving a recognition easily and every where.
2. Web Analytic skills: You need to have web analysis skills which can help you in finding out and reading the progress regarding websites on which you are working.
3. Personality Traits: You should be in habit of reading varociously about tools, trends, techniques, everything related to SE, like Internet Marketing, New Technoligies, Changing and Emerging Trends. For getting all these informations try subscribing to various online magazines.
4. Submissions: Try to submit your websites on good directories, and also try submitting your articles to good websites for Press Release, and Articles like PRWeb, and Google, and many more.
5. Reas all major Search Engine (SE) Newsletters.

For 1st point try writting down for:

• Blogger
• Articles or various subjects on the web
• Copy writting resume
• Write SEO copy for your website

For 2nd point try following:

• "Long tail" keywords
• Onstat
• Wordpress powered blogs

Magazines to which you can subscribe if you are looking forward for one of it is:

• Search Engine Watch
• SEO Chat
• Search Engine Land
• WebProNews
• Webmaster World

If possible try registering with all of them, since they all are very much beneficial and give you loads of insight information.

Writting Press Release for a newly launched website

There are many ways for writting down Press Release for a newly launched website, most of them cost a lot to there clients there is nothing which can be said as free of cost, as we all know its not a "FREE WORLD". So if you are ready to pay then you are in the market, best way of writting down good press release for your websites is find out which are the best Press Release websites on which Search Engines can have full trust, and can help you in building up your market value as well.

Some of the best Press Release on which Search Engines do really trust on are:
For example Google rely more on:

• PR Web (its one of the best Press Release website) since they believe in quality rather than quantity. But again its not free of cost. You need to pay they have various schemes like you can have your PR released in 2 days with SEO in it and many more.
• Official Wire (its one of the very good websites for publishing your articles) they always check your material before placing it on there website under there Editorial guidelines, and if approved you are there on there website. Since it is globalized website you will be having globe stand for your work to be represented and people are there to hear your oice all time.

For Yahoo! they rely on the above mentioned one, but there are some more which can really make you have your own stand, also some of them are free of cost as well, which are mentioned below:

• Free Press Release: on this following one best thing is it is globalized and also you can submit your Pr for free in here. No need to worry about money, and once you got recognition I think its easy to approach the other's for your work.
• Online PR News: This one does charge you some amount and there starting price is $6, and you can upgrade it anytime never a problem.

There are so many PR websites available in the market, now it depends on you how you want to use it and under what circumstances.

Also, if you think you have website which is a kind of question and answer website and going to provide a news in it self then there is a best way of starting your oen blog answer the questions you are looking forward to answer and once you notice that people are really recognizing you for your work then go for the website create your own section called up as News and combine your blog in there which can be archieved on the basis of topic, and year and month also depend on how you want to present your work to the people approaching you.

SEO Tips for Bed and Breakfast in UK - Part 1

Some tips which can help you out in having good ranks on most of the Search Engines are provided below, though for the following topic it just mentions for Bed and Breakfast, but these tips can help any company and Small Business, and even some professionals can use them if they have forgotten them sometime back.
Lets start from the basic components of the Search Engine to find and get information about your website.

1. There is a so called Spider, Robot file which helps Search Engine in providing information about your website. These Spiders scroll down your website contents and see what allinformation is provided on your website have you used copied it from somewhere or is it something original.
2. We have this myth about our website that if we go for Pay Per Click (PPC), then we will get higher rank soon, that is to without really working hard for it. So always try to go for Natural or Organic Keywords Search for most of the time, as they will have long term impact on your website.
3. Have prominent Title Tags which do describe what particular web page is all about, rather than just saying Product Page, it will be nice to say which particular product you are talking about, for eg. En-suite Bed and Breakfast or Conference facility or something like that, which means something.
4. Though for GOOGLE, Meta Tags are not really important, but for other search engines like, Alta Vista, Microsoft Live, and many more they play a very important role. Most of all the most important Meta Tag used by these SE's is 'Description Meta Tag'.
5. Remember the prominence of the key phrases being used for your website,a nd web pages, best is to go for 6-7 phrases. Density of the words should not be much as well, as it will look like words and phrases have been crumbled on that page.
6. Try not to use punctuations on yout Title Tags, though they are good as a grammatical representation for your website, but don't forget that they take space and could affect your Seach Engine Optimisation Space you have been thinking about.
7. Try to avoid garbage words in keywords as well, such as (Welcome, Home, the, of,.....)
8. Try having at least 5 pages on your website, if you want your website to be appeared on GOOGLE, otherwise google will really not pay more attention on your website, thinking its just for some time pass, and not really for a business.
9. If you can read html of your website, check where is the content of your website, if they are below left and right navigation on coding, then you really need to have it above them, otherwise SE Spider thinks you have been using same contents on each page, and there is nothing new on them.

So have these things sorted and we are one step higher then where we were some time back.

Cheap ways of reaching high in website ranking

There are many hard long termed practiced ways for reaching high in your website ranking on various Search Engines available in the market.

But there are many intelligent, over smart people who thinks that if they are going to hire others to do there work then they can easily be recognised by using them for there business or for self-recognition.

One of those smart cheap ways people use these days is nothing other than hiring SEO Experts to write for them for there websites, press release and articles, using all there hard work and publishing it by there name. Having all copyrights with them so that they can't release the same information outside with there name, and then people feel waoo what a good author, he got so much knowledge about his topic and he really knows what he is really talking about and all such good phrases for the one who really had done nothing other than paying somebody else for writting a nice good article for him, and some press release as well for him.

Once such good example can be found here

http://www.mistersoft.org/freelancing/getafreelancer/2008/08/Copywriting-Market-Research-Proofreading-SEO-Video-Services-Need-SEO-Expert-to-Write-1-Press-Release-and-14-Articles-ASAP-305695.html.