There are many hard long termed practiced ways for reaching high in your website ranking on various Search Engines available in the market.
But there are many intelligent, over smart people who thinks that if they are going to hire others to do there work then they can easily be recognised by using them for there business or for self-recognition.
One of those smart cheap ways people use these days is nothing other than hiring SEO Experts to write for them for there websites, press release and articles, using all there hard work and publishing it by there name. Having all copyrights with them so that they can't release the same information outside with there name, and then people feel waoo what a good author, he got so much knowledge about his topic and he really knows what he is really talking about and all such good phrases for the one who really had done nothing other than paying somebody else for writting a nice good article for him, and some press release as well for him.
Once such good example can be found here
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